Moi.
With over twenty years of experience as a Creative Director, I’ve shaped innovative content across fashion, beauty, and travel. Most recently, I led the creative team at KOTN, where I guided brand strategy and executed campaigns that resonated with audiences. I've also freelanced for brands like Mejuri, Chanel, Louis Vuitton, L'Oreal, H&M, and Sephora, pushing creative boundaries and building partnerships that connect brands to culture.
I take a 360 approach to creative direction, focusing on video production, social media, photography, experiential campaigns, and digital and print media. My career began in editorial, working with brands like ELLE Canada, Flare, and Holt Renfrew, where I built a solid foundation in content creation. This experience has helped me craft campaigns that drive engagement and strengthen brand identity.
Outside of work, I find inspiration in fashion, art, music, and culture, constantly seeking new ways to fuel my creativity.