Work That Makes You Feel Something. Let’s Create Magic Together.

With two decades of experience as a Creative Director, I’ve led campaigns across fashion, beauty, music, and travel, always with a focus on telling stories that resonate.

I began my career in editorial, where I fell in love with the way imagery, language, and layout could come together to tell a story. It felt like stepping into a world of possibility, where ideas took on a life of their own. That early sense of wonder still shapes how I approach storytelling today.

Looking back, I was a kid obsessed with dressing up, flipping through fashion magazines, and making mood boards before I even knew what they were. That early love for style and storytelling still fuels everything I do.

Most recently, I led the creative team at KOTN, helping shape brand strategy and launch culturally relevant campaigns. I’ve also partnered with brands like Chanel, Louis Vuitton, L'Oréal, H&M, Sephora, Holt Renfrew, and Mejuri. Together, we have created work which pushes boundaries and builds deeper audience connections.

My approach is 360, spanning video, social, photography, experiential work, and digital and print media.

When I am not working, you’ll find me exploring fashion, art, music, and culture, always drawn to what’s next and what makes people feel something.